Topic: Digital Transformation

Musa is an enthusiastic entrepreneur, born in Zambia. He has lived in Scotland, Botswana and England. He currently lives in Johannesburg, South Africa. CEO and Founder of Bridge Labs, Musa addresses the problem of gaining access to appropriate online tools for entrepreneurs and small to medium businesses (SMB’s) by building mobile platforms to support growth in emerging markets.

As a respected thought leader in the marketing industry, Musa advises on digital marketing strategy for businesses with his Marketing in a Digital World Executive Programme. Through the use of technology, the digitally invisible economy will be able to create viable, affordable and sustainable solutions that will solve crucial problems in our society.

Musa started his first business, Monatefellaz, a youth marketing consultancy, while studying
at the University of the Witwatersrand (WITS).

After Monatefellaz was incorporated into IHOP WORLD, as part of a merger with a division of the Brand Leadership Group, Musa worked asManaging Director before becoming Group Head of Digital Marketing at Nedbank, and then Facebook Client Partner for Africa. As a strategic marketer for these two companies, Musa worked with foreign governments and multinational companies to create innovative digital

With a Bachelor of Commerce and Chartered Marketer (SA) designation from WITS, Musa has excelled academically, and was the top student in Sustainability and Future Fit Business at the Gordon Institute of Business Science (GIBS), while completing his MBA in 2015.

Musa received three nominations for the prestigious Black Business Quarterly Awards in 2008, and was voted as one of the Top 200 Young South Africans by the Mail & Guardian in 2012. Musa was the first Chairman of the Youth Advertising Board of South Africa in 2005/6, and previously held the position of Head of Brand Portfolio for the Interactive Advertising Bureau (IAB). He is also a board member for Africa Teen Geeks. As a thought leader and influencer, Musa was a member of the Johannesburg Hub of the World Economic Forum Global Shapers Community, an organisation of inspiring young individuals who work together to make a strategic and grassroots impact on their communities through dialogue, policy contributions and partnerships. https://www.globalshapers.org/

Brett has over 20 years of experience in the global digital landscape. Brett has over 10 years of Silicon Valley experience where he worked to build African successes at Admob (world’s largest Mobile Advertising Network), Android, Youtube, Google and Google’s Cloud Computing across Africa where he mastered the secrets of Silicon Valley. Brett StClair is passionate about Power of Scale and how businesses can use Digital Technology to build businesses that want exponential growth.

1. Digital is the Path to Innovation

Key is to understand where the Digital disruption is coming from, what key technology trends are causing this exponential disruption. To compete you need to understand what these organisation look like and how they operate, with Brett’s 10 years of experience working in Silicon valley businesses across Africa he shares this key insight. Finally the only way to remain relevant to your customers ever changing needs you need to begin to innovate, in the final step Brett suggests some new ways of working that need focus during your digital transformation journey. Brett’s insight after rebuilding Barclays Africa’s Digital business means he has real life examples of what goes tight and more importantly what has failed

2. The Power of Scale

How to unlock Scale across your organisation, Scale is not about the size of a market or number of servers and staff, it is really about doing far more with far less. The only way to build a business that can grow exponentially is to reorganize for scale. Organising your business to be able to deliver far more Marketing@Scale , HR@Scale, Operations@Scale, Finance@Scale, etc. to meet the demand of the new economies. This Keynote will help you build a business that can grow exponentially, ie double every 18 months

3. The Era of IOT is really about Selfies

The world of Digital used to be the domain of Silicon Valley, now with over 50 billion Devices planned to be connected by 2020 this means the opportunity of a Massive Connected and interoperable world exists for every business across the globe. It is now about leveraging technologies like Cloud Computing and Artificial Intelligence to build Internet of Things Platforms to create Delightful Customer Experiences

STRATEGY, DISRUPTION and DIGITAL TRANSFORMATION

Alison is a Director of The Field Institute and previously Group Principal Digital Strategist for the Dimension Data Group where she launched their Global Digital Advisory practice.

Alison works with senior leadership to navigate the future of work and strategic change. She is a thought leader on emerging technology, and our responses to it has led to her publishing articles in academic journals and speaking on many digital leadership platforms. With an extensive background in digital consulting and software development, Alison has pioneered
various industry-first solutions.

She is coaching executives globally in digital transformation and emerging technology by shifting focus to the application of these principles and the tools necessary to enable new business models and sustainable competitiveness.

Working with the best brains, Alison creates memorable transformation journeys that can be talked about and celebrated, driving new value for businesses, their customers and entire ecosystems.

Alison has led the way to strategic vision by supporting the implementation of large-scale digital and business transformation projects within FMCG, Retail, Pharma,
Manufacturing, Oil & Gas, IT, Education and Financial Services.